Allie Davis-Libiano — Digital Marketing

About Me

I think in strategy,
not just content.

I grew up in Dallas-Fort Worth, moved to Southern California at the end of high school, and now I'm in the Bay Area studying Marketing with a Finance minor at Saint Mary's. The Finance minor wasn't random — I genuinely believe that if you can't back up your marketing decisions with data, you're just guessing. I want to be the person in the room who can do both.

I'm a Division I sprinter, and honestly, being a student-athlete has shaped the way I work more than anything else. I don't really know how to half-do things. Whether it's a 6am practice or a campaign I'm building from scratch, I show up and I give it everything. I'm used to doing hard things consistently, and I bring that same energy to everything I touch professionally.

Outside of work and training, you'll find me at the animal shelter every weekend — I volunteer walking dogs and also run their social media and adoption marketing. I'm a total dog mom (my pup Stevie is my whole heart), and using marketing skills to help dogs find their forever homes is one of the most genuinely fulfilling things I do. Oh, and I absolutely run on coffee. Like, an embarrassing amount of coffee.

Marketing Strategy Performance Analytics Finance Minor D1 Athlete Dog Mom 🐾 Coffee Dependent ☕

How I Think

Strategy first.
Always.

Content is a tool, not the job. Here's the framework I actually use when I approach any marketing project.

Define the audience & goal

Before anything gets made, I ask who we're trying to reach and what we actually want them to do. Everything downstream flows from this — platform choice, format, tone, CTA.

Build the content strategy

What hooks will resonate? What format does this platform reward right now? I map messaging to audience behavior and build a plan around that, not the other way around.

Execute, test & iterate

I treat every post as a data point. What got watched all the way through? Where did people drop off? What drove profile visits? Those answers shape the next piece.

Selected Work

Real campaigns,
real results.

A mix of live campaigns I've run and strategic concepts I've developed. The goal was always the same — grow something meaningful for the brand.

Live Campaign · 2025–Present

Student Audience Growth Strategy

Jenni AI · TikTok & Instagram

The Strategy

Students don't want to be sold a productivity tool — they want to feel seen in their struggle first. I focused every piece of content on the relatable situation, not the product. Tested hooks weekly and shifted based on watch-through rates and saves.

DailyCadence

↑Brand Awareness

↗ Watch on TikTok (1) ↗ Watch on TikTok (2)

Live Campaign · Early 2026

Product Launch Awareness

Counter AI · TikTok & Instagram

The Strategy

Early-stage product, zero brand awareness. The challenge was making a complex AI tool feel instantly understandable. I stripped everything back — fast explanations, strong visual hooks, no jargon. Goal was to get from "scroll" to "I get it" in the first three seconds.

340K+Total Views

LaunchStage

Live Campaign · 2025–Present

Student Productivity Growth Strategy

FocusTown · TikTok & Instagram

The Strategy

FocusTown is a focus and productivity app targeting students — a crowded space where most brands sound exactly the same. I was part of a multi-creator campaign at launch, building my portion of the strategy around showing the actual feeling of getting things done rather than just selling the product. Relatable study scenarios, strong hooks, and a consistent posting cadence. The broader campaign drove 350K+ app downloads in the first month.

DailyCadence

↑Brand Awareness

↗ Watch on YouTube ↗ Watch on YouTube (2)

Spec Campaign Concept

"Legal Help for Real Life"

Rocket Lawyer · Developed Independently

The Strategy

Legal services feel intimidating to the exact people who need them most — freelancers, side-hustlers, first-time renters. I built a campaign that leads with the relatable everyday situation and positions Rocket Lawyer as the obvious next step, not a scary last resort.

3Content Formats

5Concepts Developed

Volunteer · Cause Marketing

Adoption Campaign Marketing

Contra Costa Animal Shelter · Ongoing

The Strategy

Most shelter posts look the same — generic photo, generic caption. I shifted the approach to personality-first micro-narratives for each dog, giving potential adopters something real to connect with before they ever step through the door.

↑Adoption Visibility

WeeklyContent

Academic Project

Integrated Marketing Campaign — Marketing Strategy

Saint Mary's College of California · MKT 301

Developed a full integrated marketing campaign for a consumer brand as part of my Marketing Strategy coursework. Covered market segmentation, audience research, channel strategy, messaging framework, and a proposed media mix with budget allocation. Presented to faculty panel.

Market Segmentation Audience Research Channel Strategy Media Mix Budget Allocation Campaign Presentation

Experience

Where I've put in the work.

2025–Now
Current

Social Media & Content Strategist

Jenni AI · Remote

Built and executed a daily social media strategy targeting college students across TikTok and Instagram. Developed the content framework, tested hooks and formats against performance data, and iterated based on watch-through rates, saves, and follower growth. Operated independently in a fast-moving startup environment.

↗ Part of campaign driving 350K+ app downloads in month 1

Jan–Mar 2026
Contract

Digital Marketing & Content Strategy

Counter AI · Remote

Developed the launch social strategy for an early-stage AI product with zero brand awareness. Focused on clarity-first messaging to reduce friction between audience and product understanding. Tested multiple hook styles and visual formats to find what drove the strongest engagement.

↗ 250+ views · Early-stage brand building

Summer 2025
Seasonal

Social Media Manager

Future Five Stars Football · Manhattan Beach, CA

Managed the full digital presence for a football camp brand — strategy, content calendar, Canva ad creative, and email marketing. Monitored engagement trends and adjusted content strategy to maximize reach and support camp enrollment goals.

2025–Now
Volunteer

Marketing & Social Media Volunteer

Contra Costa Animal Shelter

Own the shelter's social media marketing on a weekly basis. Developed a personality-driven adoption content framework that differentiates each animal's post and drives higher engagement from potential adopters.

Education & Credentials

The foundation
behind the work.

🎓

B.S. Marketing · Finance Minor

Saint Mary's College of California · 2023–2027

GPA: 3.615 — American Marketing Association member — Gael Women In Business

🏅

MPSF All-Academic Athlete Award

April 2026

Only athlete on my team to receive this. Recognizes excellence in both academics and Division I athletic competition.

View Award ↗

📜

LinkedIn Marketing Strategy Certification

LinkedIn Marketing Labs · November 2025

Completed coursework in content strategy, audience targeting, and platform marketing best practices.

View on LinkedIn ↗

🟠

Digital Marketing Certified

HubSpot Academy · Valid May 2026 – Jun 2027

Certified in digital marketing with an inbound mindset — SEO content, social media strategy, video engagement, paid advertising, and measuring campaign results.

View Certificate ↗

Allie
Davis-Libiano

I think in strategy,
not just content.

Strategy first.
Always.

Define the audience & goal

Build the content strategy

Execute, test & iterate

Real campaigns,
real results.

Student Audience Growth Strategy

Product Launch Awareness

Student Productivity Growth Strategy

"Legal Help for Real Life"

Adoption Campaign Marketing

Integrated Marketing Campaign — Marketing Strategy

Where I've put in the work.

What I'm good at.

Marketing Skills

Business Skills

Tools & Platforms

The foundation
behind the work.

B.S. Marketing · Finance Minor

MPSF All-Academic Athlete Award

LinkedIn Marketing Strategy Certification

Digital Marketing Certified

Open to internship
opportunities.

AllieDavis-Libiano

I think in strategy,not just content.

Strategy first.Always.

Define the audience & goal

Build the content strategy

Execute, test & iterate

Real campaigns,real results.

Student Audience Growth Strategy

Product Launch Awareness

Student Productivity Growth Strategy

"Legal Help for Real Life"

Adoption Campaign Marketing

Integrated Marketing Campaign — Marketing Strategy

Where I've put in the work.

What I'm good at.

Marketing Skills

Business Skills

Tools & Platforms

The foundationbehind the work.

B.S. Marketing · Finance Minor

MPSF All-Academic Athlete Award

LinkedIn Marketing Strategy Certification

Digital Marketing Certified

Open to internshipopportunities.

Allie
Davis-Libiano

I think in strategy,
not just content.

Strategy first.
Always.

Real campaigns,
real results.

The foundation
behind the work.

Open to internship
opportunities.